SAINT DENIS UNIVERSITY (Paris 8) Institute of European Studies
ENGLISH – INTERNATIONAL BUSINESS
FIRST SEMESTER 2011-12
Teacher: Edward Hughes
Programme
Week 1 (11 Oct) Introduction
Weeks 2-3 (18, 25 Oct) Topics in Marketing and Management
Weeks 4-6 (1 – 15 Nov) Project I: Case Study
(NB: no class on 1 Nov, All Saints’ Day)
Weeks 7-9 (22 Nov – 6 Dec) Project II: Creating a Company
Week 10 (13 Dec) Exam (DST)
For the two projects you will be working in groups (not necessarily the same groups for both projects) and will make a presentation to the rest of the class, which will form part of your evaluation for the course. Each member of the group will get the same mark, so you have to decide how to allocate the work among yourselves – who is best at doing what? Your marks for the DST will be individual.
